Many aspiring novelists, begin the writing process without really thinking about what his/her publishing objectives are. They don’t think about questions such as: Why do I want to write a book in the first place? How will this book be published? For whom am I writing this book? Who is my target market? Do I want to make money from the sales of this book? How am I going to market my book?
These are questions that should be answered prior to writing your book. Here are a few things to consider:
What are your goals and objectives?
- Why do you want to publish a book? (What is your Big “Why”?)
- Is this a hobby or do you want to earn a living as a writer?
- Are you going to print just a few copies for friends and family or do you want worldwide distribution?
- Do you want to become a household name?
- Who is your target market?
- Are you passionate about your writing?
How do you envision your writing career?
- Hobby – A favorite leisure time activity or occupation.
- Job – A paid or unpaid position of employment.
- Career – A life’s work or journey.
The way you view your writing career will guide you as you define your publishing objective. If writing is just a hobby then traditional publishing is probably not for you. An inexpensive self-publishing method is probably best. If your goal is to make a living as an author great care needs to be taken with your work. Developing a strong marketing plan will be vital to your success. Go after traditional publishing if you can. If that method doesn’t work then independently publish your book. Take your book through the same steps a traditional publisher would. The biggest difference between the two is that with independent publishing you, the author, take on all the financial risk but if your book is successful, you will reap all the financial rewards.
If your goal is to earn your living as a published author it is extremely important to treat your writing as a job. Life happens and it’s easy to fill your time with things that will keep you busy. Don’t let that happen. Schedule time to write. Then when it’s time to write, write!
Treat your writing as a business
- As an author you are an entrepreneur.
- As an entrepreneur you need to treat your writing as a business.
- As a business, have you written your mission statement and vision statement, developed a marketing plan, set a budget?
There has never been a better time to be a writer. The internet makes it easy to connect with your fans anywhere in the world. The world of publishing is changing and this change has resulted in a tremendous opportunity for writers that take control of their careers.
I’m going to end with a quote about the future of publishing:
“Let’s be clear. Everybody who writes is going to publish what they write. This is not one of those things that is debatable anymore…And it doesn’t really matter whether you think this is a good thing or a bad thing for the world of books and publishing – it is going to happen regardless of what any of us thinks”
- The Complete Guide to Self-Publishing – p. 27- quoting John Feldcamp, Pres. of Xlibris Corp.
The process of getting published is time consuming and often frustrating as well as extremely exciting. Defining your publishing objectives from the start will give you guidance as you write and publish your book. Your fans are waiting.